Long-standing client Futter, parent company of such brands as Paddy Power bingo, Betfair and Pokerstars to name a few. The brief was simple; with an entire industry in one exhibition hall at the same time, produce an exhibition stand that contained as many meeting spaces as possible in the space. This allowed Flutter staff 3 days of face to face meetings whilst only having to travel to Excel in London once! The ICE exhibition can be quite an assault on the sense so it was important the meetings were soundproofed to keep the noise of the halls out, something that wouldn’t be possible with a modular system.