Decanter began working with Grenade in the Spring and our first brief from them was a gym takeover at the famous WIT Gym in London. We manufactured assets for them such as the orange tank feature which was used as a product display and a wheel of fortune for giveaways, we also supplied and fitted wall and floor vinyl’s and used lighting with soft orange hues to add an ambiance to the venue. Our second brief was to build a giant 4m product to promote the Grenade Oreo Protein bar, which was to be installed in key cities across the UK while running live sample events, prize giveaways, and an interactive experience. The wider team loved this brand activation so much that it then began to tour Ireland, as it crossed the channel to promote the brand and product in key European cities. The ‘Oreo Has Landed’ campaign was then used to launch the Oreo White bar where Grenade successfully activated in the busy Canary Wharf area.

Decanters’ role in delivering these brand activations was to provide the creative assets, manufacturing, installation, and project management of each project, including location sourcing for the Oreo Has Landed campaign. We are tremendously proud of the relationship that we have built with Grenade and look forward to working with Grenade on future projects.