Christmas is Crumbing
What we did
Grenade approached us in December and asked us to provide a campaign idea that would allow the brand to create a large social media presence in the run up to Christmas, whilst giving the opportunity to sample and reward teams.
Decanter created a Sleigh, but in the ?Grenade way – Building around a Resistance Sled creating an asset that can be pulled through the streets of London, visiting Local Fire stations, Hosting an event at WIT Gym in St Pauls Rewarding the Gym Shark Run Club members and after a gruelling pull up Regents street ending up at the Sweat Room in Gym Sharks flagship store for the final workout of the season.
With more activations planned for the sled in 2024….watch this space
What we did
Grenade approached us in December and asked us to provide a campaign idea that would allow the brand to create a large social media presence in the run up to Christmas, whilst giving the opportunity to sample and reward teams.
Decanter created a Sleigh, but in the ?Grenade way – Building around a Resistance Sled creating an asset that can be pulled through the streets of London, visiting Local Fire stations, Hosting an event at WIT Gym in St Pauls Rewarding the Gym Shark Run Club members and after a gruelling pull up Regents street ending up at the Sweat Room in Gym Sharks flagship store for the final workout of the season.
With more activations planned for the sled in 2024….watch this space
