The illy container at Taste of London was a resounding success. It drew large crowds, creating a buzz around the brand and its products. The space not only served as a functional venue for coffee tastings and product demonstrations but also as a powerful branding tool, reinforcing Illy’s image as a premium coffee brand.

Visitors were able to experience Illy’s coffee culture firsthand, deepening their connection to the brand. The container’s versatility also proved invaluable, as it was easily transported and reassembled for future events, making it a cost-effective and sustainable solution for Illy’s ongoing event strategy.

The Illy container and additional consumer touch points at Taste of London is a prime example of how a well-executed design and event strategy can transform a simple structure into a powerful brand experience. By focusing on both aesthetics and functionality, we were able to deliver a space that not only met the client’s needs but also left a lasting impression on all who visited.