After a large global rebrand for this product, Molinari S.p.A called on Decanters expertise to help spread the word for underutilised product. Designing a portfolio of assets, creating new serves to allow access to current UK drinking trends and offering advice on arras to create awareness and drive trial.

Activating at Imbibe, In drinks and a host of key trade events we are proud the brand sales are up by XXX but our ongoing partnership is far from over and desire to push this brand further.