Illy - Taste of London
Illy Taste of London
Illy Taste of London
What we did
The illy container at Taste of London was a resounding success. It drew large crowds, creating a buzz around the brand and its products. The space not only served as a functional venue for coffee tastings and product demonstrations but also as a powerful branding tool, reinforcing Illy’s image as a premium coffee brand.
Visitors were able to experience Illy’s coffee culture firsthand, deepening their connection to the brand. The container’s versatility also proved invaluable, as it was easily transported and reassembled for future events, making it a cost-effective and sustainable solution for Illy’s ongoing event strategy.
The Illy container and additional consumer touch points at Taste of London is a prime example of how a well-executed design and event strategy can transform a simple structure into a powerful brand experience. By focusing on both aesthetics and functionality, we were able to deliver a space that not only met the client’s needs but also left a lasting impression on all who visited.
What we did
The illy container at Taste of London was a resounding success. It drew large crowds, creating a buzz around the brand and its products. The space not only served as a functional venue for coffee tastings and product demonstrations but also as a powerful branding tool, reinforcing Illy’s image as a premium coffee brand.
Visitors were able to experience Illy’s coffee culture firsthand, deepening their connection to the brand. The container’s versatility also proved invaluable, as it was easily transported and reassembled for future events, making it a cost-effective and sustainable solution for Illy’s ongoing event strategy.
The Illy container and additional consumer touch points at Taste of London is a prime example of how a well-executed design and event strategy can transform a simple structure into a powerful brand experience. By focusing on both aesthetics and functionality, we were able to deliver a space that not only met the client’s needs but also left a lasting impression on all who visited.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
Illy
Illy Caffe Italy @ Frieze
Illy Caffe Italy @ Frieze
What we did
Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Its high-end fairs are the highlight of any art lovers calendar. With its links through to the art movement illy Caffe choose this platform to launch their illy art collection limited edition cups each year.
Decanter worked with Frieze, illy UK and the global team and the awarded artist to create various spaces that showcased the art and allowed the company to promote the launch.
Areas included an art inspired retail space, areas for press and PR, APE visibility for cocktail service along with supporting all other hospitality and dining areas, such as BMW and Deutsch Bank with coffee service solutions.
What we did
Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Its high-end fairs are the highlight of any art lovers calendar. With its links through to the art movement illy Caffe choose this platform to launch their illy art collection limited edition cups each year.
Decanter worked with Frieze, illy UK and the global team and the awarded artist to create various spaces that showcased the art and allowed the company to promote the launch.
Areas included an art inspired retail space, areas for press and PR, APE visibility for cocktail service along with supporting all other hospitality and dining areas, such as BMW and Deutsch Bank with coffee service solutions.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
(Testimonial)
"Where do we begin?! The Decanter team are absolutely invaluable in supporting illy to grow awareness, consideration and trial across key events and activations across the UK. They are not just an operational benefit but work with us to think strategically about how we approach events and ensure success. Their willingness to always go the extra mile is such a huge benefit to the whole illy brand - no isn’t a word that exists for Decanter!"
— Katie Colvin, Marketing Manager
