Flutter @ Ice

Flutter @ ICE

Flutter @ Ice
What we did
Long-standing client Futter, parent company of such brands as Paddy Power bingo, Betfair and Pokerstars to name a few. The brief was simple; with an entire industry in one exhibition hall at the same time, produce an exhibition stand that contained as many meeting spaces as possible in the space. This allowed Flutter staff 3 days of face to face meetings whilst only having to travel to Excel in London once! The ICE exhibition can be quite an assault on the sense so it was important the meetings were soundproofed to keep the noise of the halls out, something that wouldn’t be possible with a modular system.
What we did
Long-standing client Futter, parent company of such brands as Paddy Power bingo, Betfair and Pokerstars to name a few. The brief was simple; with an entire industry in one exhibition hall at the same time, produce an exhibition stand that contained as many meeting spaces as possible in the space. This allowed Flutter staff 3 days of face to face meetings whilst only having to travel to Excel in London once! The ICE exhibition can be quite an assault on the sense so it was important the meetings were soundproofed to keep the noise of the halls out, something that wouldn’t be possible with a modular system.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
Illumio @ Infosec

Illumio @ Infosec

Illumio @ Infosec
What we did
Working alongside our partners at Freeman Company US, we designed and installed a fabulous exhibition stand for cyber security company, Illumio at Excel in London. We were able to combine a live theatre, product demo station, meeting areas and a coffee station into a relatively modest footprint of 54sqm. An illuminated archway crowned the stand and effective use of banner wrap really made this stand out from the crowd.
What we did
Working alongside our partners at Freeman Company US, we designed and installed a fabulous exhibition stand for cyber security company, Illumio at Excel in London. We were able to combine a live theatre, product demo station, meeting areas and a coffee station into a relatively modest footprint of 54sqm. An illuminated archway crowned the stand and effective use of banner wrap really made this stand out from the crowd.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
Salice @ KBB

Salice @ KBB

Salice @ KBB

What we did
Salice, a leading manufacturer of technical systems for furniture entrusted us with the design and build of their exhibition stand for the Kitchens, Bedrooms, and Bathrooms Show at the NEC. Their brief was to create an enclosed space that remained light and airy, while showcasing their high-quality products within a showroom environment. We brought this vision to life by integrating strategic lighting, greenery, and plush carpet, crafting a warm and inviting atmosphere. The result was a stand that not only highlighted Salice’s premium offerings but also left a lasting impression on visitors.
What we did
Salice, a leading manufacturer of technical systems for furniture entrusted us with the design and build of their exhibition stand for the Kitchens, Bedrooms, and Bathrooms Show at the NEC. Their brief was to create an enclosed space that remained light and airy, while showcasing their high-quality products within a showroom environment. We brought this vision to life by integrating strategic lighting, greenery, and plush carpet, crafting a warm and inviting atmosphere. The result was a stand that not only highlighted Salice’s premium offerings but also left a lasting impression on visitors.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
Illy - Taste of London

Illy Taste of London

Illy Taste of London

What we did
The illy container at Taste of London was a resounding success. It drew large crowds, creating a buzz around the brand and its products. The space not only served as a functional venue for coffee tastings and product demonstrations but also as a powerful branding tool, reinforcing Illy’s image as a premium coffee brand.
Visitors were able to experience Illy’s coffee culture firsthand, deepening their connection to the brand. The container’s versatility also proved invaluable, as it was easily transported and reassembled for future events, making it a cost-effective and sustainable solution for Illy’s ongoing event strategy.
The Illy container and additional consumer touch points at Taste of London is a prime example of how a well-executed design and event strategy can transform a simple structure into a powerful brand experience. By focusing on both aesthetics and functionality, we were able to deliver a space that not only met the client’s needs but also left a lasting impression on all who visited.
What we did
The illy container at Taste of London was a resounding success. It drew large crowds, creating a buzz around the brand and its products. The space not only served as a functional venue for coffee tastings and product demonstrations but also as a powerful branding tool, reinforcing Illy’s image as a premium coffee brand.
Visitors were able to experience Illy’s coffee culture firsthand, deepening their connection to the brand. The container’s versatility also proved invaluable, as it was easily transported and reassembled for future events, making it a cost-effective and sustainable solution for Illy’s ongoing event strategy.
The Illy container and additional consumer touch points at Taste of London is a prime example of how a well-executed design and event strategy can transform a simple structure into a powerful brand experience. By focusing on both aesthetics and functionality, we were able to deliver a space that not only met the client’s needs but also left a lasting impression on all who visited.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
Illy

Illy Caffe Italy @ Frieze

Illy Caffe Italy @ Frieze

What we did
Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Its high-end fairs are the highlight of any art lovers calendar. With its links through to the art movement illy Caffe choose this platform to launch their illy art collection limited edition cups each year.
Decanter worked with Frieze, illy UK and the global team and the awarded artist to create various spaces that showcased the art and allowed the company to promote the launch.
Areas included an art inspired retail space, areas for press and PR, APE visibility for cocktail service along with supporting all other hospitality and dining areas, such as BMW and Deutsch Bank with coffee service solutions.
What we did
Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Its high-end fairs are the highlight of any art lovers calendar. With its links through to the art movement illy Caffe choose this platform to launch their illy art collection limited edition cups each year.
Decanter worked with Frieze, illy UK and the global team and the awarded artist to create various spaces that showcased the art and allowed the company to promote the launch.
Areas included an art inspired retail space, areas for press and PR, APE visibility for cocktail service along with supporting all other hospitality and dining areas, such as BMW and Deutsch Bank with coffee service solutions.
Partnership Liaison ⸻ Design ⸻ Creation ⸻ Logistics ⸻ Storage ⸻ Development ⸻
(Testimonial)
"Where do we begin?! The Decanter team are absolutely invaluable in supporting illy to grow awareness, consideration and trial across key events and activations across the UK. They are not just an operational benefit but work with us to think strategically about how we approach events and ensure success. Their willingness to always go the extra mile is such a huge benefit to the whole illy brand - no isn’t a word that exists for Decanter!"
— Katie Colvin, Marketing Manager