Brand activation

Eeze is an international B2B solutions provider with a focus on Live Casino. We were approached by Eeze’s Marketing Director and challenged to create an outdoor complex structure in Valetta, Malta for SiGMA. SiGMA is one of the largest trade shows in the gambling industry, where you can meet with experts, operators, and players of the gambling world. Sigma World is a global conference that is held in Dubai, Cape Town, Sao Paulo, Manila, Budapest, and Valetta.

We accepted the challenge and worked hard to design a stand structure that fitted the brief and made sure that Eeze were identifiable from afar, using large branding and bold lighting to achieve this.

The double deck stand consisted of several 85” 8K screens and a P.39 Outdoor LED screen which were used to showcase live streams from the studios all over the world. Various hospitality and meeting spaces were incorporated into the stand design giving the team premium areas where they could host meetings and promote a chill-out area for stand visitors. We used a ball grabber machine to achieve the interactive experience elements, where players could compete to collect various coloured balls representing points, at the end of the 30 seconds, the balls collected would be counted and the payer would be awarded a prize. The result of this stand was visually stunning and created such a buzz with constant footfall throughout the event.

Grenade approached us in December and asked us to provide a campaign idea that would allow the brand to create a large social media presence in the run up to Christmas, whilst giving the opportunity to sample and reward teams.

Decanter created a Sleigh, but in the ?Grenade way – Building around a Resistance Sled creating an asset that can be pulled through the streets of London, visiting Local Fire stations, Hosting an event at WIT Gym in St Pauls Rewarding the Gym Shark Run Club members and after a gruelling pull up Regents street  ending up at the Sweat Room in Gym Sharks flagship store for the final workout of the season.

With more activations planned for the sled in 2024….watch this space

Working in partnership with The Freeman Company UK, we designed and created a simple but effective back wall using our P1.9 LED panels and aluminium structure clad with integrated panels. Using 6 key messages from the client, we produced 6 animated videos that told a story that travelled from left to right of the stand via the led panels. The moving images increased dwell time for passers by and proved you don’t need a huge stand space to really make an impact at a large exhibition.

The Decanter crew have currently installed the space in London and Atlanta, so far and due to be installed throughout Europe and America over the next couple of years.

Decanter began working with Grenade in the Spring and our first brief from them was a gym takeover at the famous WIT Gym in London. We manufactured assets for them such as the orange tank feature which was used as a product display and a wheel of fortune for giveaways, we also supplied and fitted wall and floor vinyl’s and used lighting with soft orange hues to add an ambiance to the venue. Our second brief was to build a giant 4m product to promote the Grenade Oreo Protein bar, which was to be installed in key cities across the UK while running live sample events, prize giveaways, and an interactive experience. The wider team loved this brand activation so much that it then began to tour Ireland, as it crossed the channel to promote the brand and product in key European cities. The ‘Oreo Has Landed’ campaign was then used to launch the Oreo White bar where Grenade successfully activated in the busy Canary Wharf area.

Decanters’ role in delivering these brand activations was to provide the creative assets, manufacturing, installation, and project management of each project, including location sourcing for the Oreo Has Landed campaign. We are tremendously proud of the relationship that we have built with Grenade and look forward to working with Grenade on future projects.